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Home » Browse Books » BUSINESS, MANAGEMENT & ECONOMICS » DEMAND CHAIN MANAGEMENT
 
DEMAND CHAIN MANAGEMENT
DEMAND CHAIN MANAGEMENT

Author Name: D K AGARWAL, D P AGARWAL, DEEPALI SINGH
Publisher Name: MACMILLAN PUBLISHERS INDIA
ISBN: 9780230330634
Edition: PAPERBACK
Language: ENGLISH
Pages: 242
Publication Date: NOV 2010
Price: 245.00
List Price: 220.00
You Save: 25
Availablity: Yes
Shipping Time: 5 - 7 days
 
About Book
Today, one of the biggest challenges before the corporate world is how to sustain top line growth and long-term performance. Demand chain management is a generic framework of consumer-centric business model based on 'sense-and-respond' philosophy that focuses on acquiring new capabilities required for quick response and offer maximum value to stakeholders in the dynamic market scenario. It involves capturing of demand-related information through market-sensing followed by taking various business decisions related to the network, which keep stock of finished goods for responding those demand on real-time basis. In the customer-centric marketplace, it focuses on real-time flow of demand-related information throughout the network for customized movement of finished goods for fulfilling demands as per promises.

This book analyses prevailing and emerging business and market scenario along with its impact on corporate world in terms of issues, challenges and new opportunities.



Salient features of this book are:

• Structure and text of the book based on extensive research works for more than a decade

• Highly contemporary and innovative in nature that would be lead to the next generation thought and innovation in value chain optimization

• Addressing various prevailing and emerging issues and challenges in the market scenario

• Valuable inputs for articulation of consumer-centric business model based on 'sense and-respond' philosophy